If you’re planning to do Direct Mail Campain, YOU GOT TO DO IT RIGHT!
We’ve been hearing a lot of problems that their Direct Mail campaign is not working or doesn’t convert any sales and we asked them if are they doing the right way? are they consulting for professional direct mail service? or do they follow such rules to make it successful? Unfortunately, their answer is simply no and they are not even aware of such.
Before you make a direct mail, you must first know and consider the basics and what to avoid in creating the campaign and to make it successful. Below are the Dos and Don’ts in doing the Direct Mail campaign.
The Dos…
1. Follow the 40/40/20 Rule
– Focus on defining who your audience is. You must identify and target the proper niche of our market. The greater number of your niche, the better.
– Adding a value-proposition in every direct mail you make gives you a higher rate of return of investment. Always remember that your Direct Mail must include sales, promotions, rebates, and special offers.
– Make your mail eye-catching and professionally designed. This will attract your audience to take a look and read your mail.
2. Test The Market
– You can run several tests with a smaller batch first to find the most effective combination of audience, offer, and design before sending it out wide
3. Avail a professional Direct Mail Service
– Having a hard time implementing it? Why don’t you try availing of our Direct Mail Service? Just message us and we’re here to help you do your Direct Mail campaign!
…and the Don’ts
1. Fail to Proofread/Quality Control
– There’s a higher chance that your direct mail ad will go to waste if there’s a glaring typo, a noticeable formatting issue, or an overall poor print quality. If you’re writing the copy, be sure to not only proof it yourself but also have some of your more linguistically-inclined friends and colleagues give it a once over, not only for grammatical and punctuation mistakes but for overall ease of reading and flow.
2. Forget to Follow Up
– Don’t ever, ever forget to regularly follow up with your prospects, this will help you measure and track your campaign. By doing so, you can also create an engagement with your target customers and eventually close the deal.
3. Forget To Drive Traffic Online
– It’s also a good strategy if you also drive your prospects to your online pages such as your website, your social media pages, and blogs. It is for them to follow you and create a good online presence.